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Master’s Programme in Design: Innovation, Strategy and Product
Master in Design: Innovation, Strategy and Product
The 1-year Master's Programme in Design: Innovation, Strategy and Product aims to prepare a new generation of designers ready to consider any variable as a design problem, either through an analysis of the market and the needs of contemporary users, either imagining future scenarios, in favor of innovative solutions.
Design has become an instrument capable of innovating the strategic objectives of companies. The traditional user-centered (UCD) approach modifies the concept from "designing for" to "designing with" people, adapting today's socio-economic and production system in evolution.
Methodology and structure
The philosophy of the course, project and client based, is to lead participants from design thinking methodology towards experimentation and practice.
Based on cross-disciplinary work team, the course enables all participants to think collectively by sharing their knowledge and know-how and by taking advantage of skills such as critical analysis, problem setting and problem solving, methodological design mastery and experimentation of innovating systems, design management and correct application of design languages.
Each project has a reference Professor carefully chosen for his/her skills in a specific field. Lectures allow participants to face and get in touch with eminent design, economics and business profiles, in order to increase cultural influences to apply to project themes. Strong links with main firms, both Italian and international, enable external knowledge and skills in terms of design, case-studies and business strategies.
The Master in Design - Innovation, Strategy and Product prepares practitioners with expertise in the fields of design and innovation, able to enter the role of Designer within the creative/design and strategic/managerial field, design agencies, companies, self-employment and self-production realities and institutions.
Are you interested in Master's Programme in Design?
You can ask more about the Master's programme by filling in the information request form (in English).
Apply online on IED's webpage or ask more about the application process.
Degree & diploma
Master in Design, Innovation, Strategy and Product
IED - Istituto Europeo di Design
IED – Istituto Europeo di Design
IED is the biggest international network of Fashion, Design, Visual Communication and Management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...
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