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Bachelor’s Programme in Fashion Marketing and Communication

IED - Istituto Europeo di Design
Summary
3 years
Spanish
Yes
October 2018
   
Full time
Barcelona
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Bachelor’s Programme in Fashion Marketing and Communication

Bachelor’s Programme in Fashion Marketing and Communication, IED

BA in Fashion Marketing and Communication

The 3-year (180 credits) IED Diploma in Fashion Marketing and Communication aims to prepare professionals in tune with the current needs of the market fully trained and capable of combining creativity, management tools and an enterprising attitude to develop their careers in the the fields of fashion, focusing especially in marketing and communication.

The first year of the course is focused on providing a creative cultural base about the world of fashion, as well as introducing students to the areas of marketing, product, communication and trends.

During the second year, the aim is to learn about strategic management of tools from marketing, communication and management in fashion. Also, students acquire the skills to analyse consumers and distribute products; as well as about marketing, advertising, fashion journalism, etc.

The third year involves learning about development of strategic plans in different disciplines such as communication, purchasing, new business opportunities, etc., always using case studies as base. The course culminates with a final project performed for a real company.

Methodology and structure

Didactics gives priority to professionalism and training, with the objective of preparing students so they can develop their skills in this changing and competitive environment, while learning to know themselves and enhance their strategic and creative skills.

Also, it is are based on the know-how of the professionals lecturing and the school, and also on the learning-by-doing of students, fostering interdisciplinarity between the area and the disciplines imparted in the school: Design, Visual Communication, Fashion and Management for Creative Industries.

Career opportunities

The program of Fashion Marketing and Communication at IED trains professionals to develop their skills and knowledge in an international environment in the areas of product, marketing, distribution, retail, fashion media online and offline, advertising, public relations and press offices.

Are you interested in Bachelor's Programme in Fashion Marketing and Communication?

You can ask more about the BA programme by filling in the information request form (in English).

Application process

Apply online on IED's webpage or ask more about the application process.

Degree & diploma

Bachelor of Arts in Fashion Marketing and Communication

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IED - Istituto Europeo di Design

IED – Istituto Europeo di Design

IED – Istituto Europeo di Design

IED is the biggest international network of Fashion, Design, Visual Communication and Management schools, with locations in Milan, Rome, Turin, Venice, Florence, Cagliari, Madrid, Barcelona, São Paulo, and Rio de Janeiro. Established in 1966, IED has 45 years of international...


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IED - Istituto Europeo di Design

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0135 Milano Milan

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www.ied.edu


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