Master in Digital Business
Master in Digital Business
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1TERM 1
- Managing Digital Business
- Digital Business Finance
- Digital Marketing Strategies
- Digital Technologies & Change Management
- Seminar: Legal Aspects in Digital Business
TERM 2
- Digital Business Design
- Customer Relationship Management
- Innovation & Leadership
- Social Media & Web Analytics
- Seminar: Mobile Strategy
TERM 3
- Global E-Commerce Trends
- The Digital Economy Ecosystem
- Crafting the Digital Business Model
- Entrepreneurship & Startups
- Seminar: Online Reputation Management
Seuraavat toteutukset
Tutkinto / todistus
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having.
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
- Understand digital culture and gain hands-on knowledge on how to build a startup.
- Study how new technologies are crafting the digital reality and what is to come in the next years.
Kustannukset
Tution fee per term: € 4,600
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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