BA (Hons) Business Management and Marketing
BA (Hons) Business Management and Marketing
The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1SEMESTER 1
- Understanding People in Organizations
- Developing a Professional Mindset
- Business Economics
SEMESTER 2
- Finance and Business Performance
- Developing an Enterprising Mindset
- Marketing Fundamentals
Year 2SEMESTER 3
- Quantitative Skills for Business
- Principles of Responsible Management
- Convergent Media
SEMESTER 4
- Applied Operations Management
- Managing Performance Through People
- Digital & Social Media
Year 3SEMESTER 5
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Strategy
SEMESTER 6
- Developing Leadership and Management
- The Business Consultancy Project Part II
- Content, Copywriting and Creativity
Seuraavat toteutukset
Tutkinto / todistus
Credits: 180 ECTS
Degree Awarded
- A U.K. state-accredited BA (Hons) in Business Management (Marketing) degree from University of Derby, U.K.
- This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.
Learning Outcomes
The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway. They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment. Objectives include:
- Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
- Be able to develop and express ideas appropriate to their chosen undergraduate program.
- Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
- Demonstrate the ability to access and utilize a variety of information sources for research purposes.
Kustannukset
Tuition fee per semester: € 6,450
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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