BA - Bachelor of Arts in Digital Business, Design & Innovation
BA - Bachelor of Arts in Digital Business, Design & Innovation
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also think ahead and drive change.Students may choose to study either the six-Semester program (option 1) with 210 ECTS or the seven-Semester program (option 2) with 240 ECTS.
The admission process at EU Business School is clear and straightforward. Applicants must fulfil specific academic and English language requirements to be eligible for admittance into their chosen program.
Prospective students are evaluated on the strength of their applications as a whole. Consideration is given to the student’s qualities and abilities: leadership potential, academic achievements, performance on standardized tests, extracurricular activities and personal experiences. EU's Admissions Services department will assist all applicants throughout the entire application process.
Program contentYear 1SEMESTER 1
- Foundations of Business Management
- Marketing Management
- Written Communication Skills
- Accounting I
- Microeconomics
- Elementary Calculus
- IT Software for Business
- Environmental Sustainability
- Crafting Your Future: Your Time at EU
SEMESTER 2
- Ethics in Business
- Oral Communication Skills
- Accounting II
- Macroeconomics
- Business Law
- Mathematics of Finance
- Applied Management Statistics
- Advertising, Media & Branding
- Crafting Your Future: Your Time at EU
Year 2SEMESTER 3
- Strategic Marketing
- Business Finance I
- Human Resources Management
- Production Management
- Entrepreneurship & New Venture Creation
- Management Information Systems
- Digital Business
- Boosting Creativity
- Digital Skills Development
- Research Methods I
- Crafting Your Future: Personal Development
SEMESTER 4
- Global Economics
- Business Finance II
- Social Media Marketing
- Financial Markets
- Consumer Behavior
- Sales & Purchasing Management
- Digital Economy
- Innovation and Design Thinking
- Digital Leadership
- Research Methods II
- Crafting Your Future: Personal Development
Year 3SEMESTER 5
- Global Business
- Financial Statement Analysis
- Negotiation
- Small Business Management
- Corporate Finance
- Industrial Marketing
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
- Crafting Your Future: Professional Development
SEMESTER 6
- Strategic Management
- Budgeting & Control
- Organizational Communication
- Cases in Marketing
- Cases in Digital Entrepreneurship: Start-up Incubator
- Web Design & Web Analytics
- Fintech: Digitalization in Finance
- Digital Graphic Design & Management
- Digital Reputation & Intellectual Property Rights
- Crafting Your Future: Professional Development
Graduation
- Research Methods
- Dissertation Seminars
- Final Cases: Marketing/Specialization
- Dissertation
Seuraavat toteutukset
Tutkinto / todistus
Credits : 210 or 240 ECTS
Degree AwardedOPTION 1: BACHELOR’S DEGREES
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .
OPTION 2: BACHELOR’S + BA (HONS) IN BUSINESS MANAGEMENT
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- International learning environment that creates multicultural understanding
- Improve communication skills for more effective leadership
- Learn from an outstanding faculty of business professionals and academics
Learning Outcomes
The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:
- Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
- Develop management and leadership skills.
- Demonstrate knowledge of new technologies and innovation.
- Obtain a practical working background which prepares them for immediate entry into a management position.
Kustannukset
Tuition fee per semester: €6,450
Several scholarship options are available. Please check the institute website for more information.
Ota yhteyttä
EU Business School
Established in 1973, EU Business School (EU) is an international, professionally accredited, high-ranking business school with campuses in Barcelona, Geneva, Munich and digital. We offer foundation, bachelor’s, master’s, MBA, DBA and further education programs which focus on business administration, communication,...
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